Sydney Sweeney's new Novig commercial has triggered widespread outrage.
The Hollywood Reporter says critics describe the spot as sexualized and flag harm to women in sports.
Some observers say the ad is a glaring example of why women in sports get dismissed.
An outgoing cast member from SNL also mocked the topless ad.
Separately, Barron's reports that prediction markets featuring Sweeney and LeBron James are rolling out a big NFL ad campaign.
Sweeney talked about the Novig partnership in a Complex interview focused on a new Just Sports effort.
The ad has been called inappropriate and disgusting.